Subaru takes the crown as Best Overall Brand, Most Trusted Brand and Best Performance Brand

March 23, 2016 • Accidents, Car

Kelley Blue Book, the leading provider of new and used vehicle information in the US, today announced that Subaru has won in three major categories of the 2016 Brand Image Awards including Best Overall Brand, Most Trusted Brand and Best Performance Brand. This marks the first year Subaru has won Best Overall Brand and second consecutive wins for Most Trusted Brand and Best Performance Brand.

“We are extremely proud to receive these three distinguished 2016 Kelley Blue Book Brand Image Awards,” said Thomas J. Doll, president and chief operating officer, Subaru of America, Inc. “This recognition is a testament to our commitment to producing and providing top quality vehicles with safety, reliability and durability in mind.”

The Kelley Blue Book Brand Image Awards recognise automakers’ impressive achievements in creating and maintaining brand attributes that capture the attention of the new-vehicle buying public and winners are chosen based on new car buyer perception data.

The 2016 Kelley Blue Book Brand Image Awards are based on the Brand Watch™ study from Kelley Blue Book Strategic Insights. In the Best Overall Brand category, Subaru secured the highest scores among 12 Brand Watch factors, including affordability, driving comfort, driving performance, durability/reliability, exterior styling, fuel efficiency, interior layout, prestige/sophistication, reputation, ruggedness, safety and technology. Additionally, the overwhelming popularity from consumers of Subaru’s Outback and Forester vehicles helped secure Subaru’s success in the top spots.

More than 12,000 Kelley Blue Book’s KBB.com new car shoppers have voiced their opinions about what they perceive to be the most outstanding automakers in various categories. Subaru’s awards were calculated among non-luxury shoppers.

“With strong product lineups and compelling marketing communications coming from auto manufacturers, consumers are more influenced than ever to take interest in a brand, ultimately affecting their vehicle purchase decisions,” said Hwei-Lin Oetken, vice president of strategic insights for Kelley Blue Book. “We’ve seen an interesting shift in consumer perception of Subaru over the last few years.”

For more information about the 2016 Kelley Blue Book Brand Image Awards, please visit http://www.kbb.com/new-cars/brand-image-awards/.