Hyundai Automotive South Africa Brings World Cup Fever Home with #HyundaiFootballFriday Campaign
As the FIFA World Cup 2026 kicks off today, Hyundai Automotive South Africa is turning global football excitement into a local celebration, launching its #HyundaiFootballFriday campaign while highlighting Hyundai’s significant role at this global spectacle.
As FIFA’s Official Mobility Partner, Hyundai Motor is supporting the tournament with its largest-ever World Cup deployment, providing 1,500 vehicles, including 994 passenger vehicles and 506 buses, to help transport teams, officials, media, guests and tournament personnel across host cities in the United States, Canada and Mexico.
To celebrate the tournament, Hyundai Automotive South Africa has launched #HyundaiFootballFriday, encouraging employees to wear football jerseys on Fridays throughout the World Cup. The initiative will place special focus on supporting Bafana Bafana, with employees encouraged to wear national team jerseys on match days.
Hyundai Automotive South Africa Marketing Director, Tshiamo Tladi said the campaign affirms the company’s support for sporting excellence as well as national pride.
“The idea behind #HyundaiFootballFriday is simple. We want to celebrate football, support Bafana Bafana and create a fun atmosphere across the Hyundai family. At the same time, it is an opportunity to remind ourselves that Hyundai is playing a leading role in the tournament itself.”
While dealership staff will continue wearing Hyundai’s approved corporate uniforms, dealerships around the country are being encouraged to embrace the campaign through football-themed displays, South African flags and match-day activations that celebrate both national pride and football culture.
For Hyundai Automotive South Africa CEO Stanley Anderson, this an opportunity for local employees and football fans to celebrate being part of a global brand that plays a role on football’s biggest stage.
“When we see the scale of Hyundai’s World Cup operation, it gives our employees pride to be part of the Hyundai family. Whether they work at a dealership, in a workshop, at Head Office or anywhere across our network, we are proud to be connected to a brand that is trusted to support one of the most watched events on the planet,” said Anderson.
Hyundai Automotive South Africa Brings World Cup Fever Home with #HyundaiFootballFriday Campaignhttps://t.co/TYj62jc1NQ#ArriveAlive @HyundaiSA @dealerfloor pic.twitter.com/zyjsLaOwaF
— Arrive Alive (@_ArriveAlive) June 11, 2026
